Freschetta has changed its frozen ready-to-bake pizzas, I discovered tonight when I pulled one from my freezer. They still come in the same 12''x12'' boxes, but what the packaging doesn't tell you is that the doughy disc inside has shrunk from about 11'' to a miserly 9'' in diameter — LP to EP, if you're old enough to remember vinyl.
If I know my pie pi, that means the pizza's surface area has gone from 95 square inches to just under 64 square inches. That's a third less. And at least at our grocery store, the retail price of the damn thing has actually gone up.
The pie does fill out when the dough rises, but not enough to make up for much of the surface loss; and the discrepancy between the luscious photo on the box and the sad state of the paltry toppings after my pizza was done cooking makes the Freschetta PizzAmoré (WTF is with that totally un-Italian diacritical mark, by the way?) a real fregatura.