You Must Remember This, a Kiss is Just a Kiss

Another photo ban in the U.K., with a twist: this time it's not the taking of the photo that is decreed verboten, it is the publication of the shot.

10 people complained to the Advertising Standards Authority (ASA) saying that the suggestion of a kiss between a priest and a nun [in an ad for Italian ice cream] was offensive. They said it was demeaning to people who followed a "religious vocation". The ASA announced on Wednesday that the complaints had been upheld and banned the advert from future use.

"The ad played on the theme of giving into temptation but stopped short of showing the nun and priest kissing," the ASA said. "The ad stated 'kiss temptation' and the two were portrayed in a seductive pose, as if they were about to kiss passionately. "We considered that the portrayal of the priest and nun in a sexualised manner — and the implication that they were considering whether or not to give in to temptation — was likely to cause serious offence to some readers."

Comments

[GreginOz]

What ever happened to ACCURACY in advertising? The ad should have featured a priest and a 12 year old BOY! Now that's reality!!!

[benpal]

Peace and love on earth ...

[hermesten]

I used to like the UK, even wanted to live there. It is quickly becoming one of the most fucked up places on earth.